WINTER ON THE BEACH

For a city of 5m+ inhabitants, Athens is a large city by international standards, having all the positive and negative effects of too many people sharing the same space.

As a result of the changing economic and social conditions, and the tendency of Greek people to abandon the countryside in favor of Athens and other large cities, Athenians are lately experiencing a shortage in the number of vacation days they can enjoy, and a directly-related deterioration of their physical and emotional state.

Understanding the importance of improving the psychology of the average Athenian round the year, we are engaging with cities with a sea-front within an 1 hour transport proximity and  designing weekend-escape travel experiences with modest pricing, to deliver on the desired wellness effect as well as extend the tourism season in the respective tourism destinations, in a “win-win” fashion for all parties involved.

greek beach